🐃 Black Buffalo: Rolling Out Brand Ambassadors with Impact and Intent

As VP of Growth at Black Buffalo, I led the 2025 launch of our newest brand ambassadors—including UFC legend Cody Garbrandt and champion rodeo cowboy Branden Bordeaux. This wasn’t just a partnership announcement—it was a 360° rollout designed to activate our community, reinforce our positioning, and build momentum across every owned channel.

🎯 The Challenge
In a regulated category like ours, athlete partnerships can’t be flashy for the sake of it. They need to be strategic, compliant, and community-driven. We had to launch these ambassadors in a way that felt authentic to the Herd, aligned with our “customer-first” brand ethos, and stayed squarely within legal boundaries.

🛠 The Strategy
I developed and executed the full rollout plan across:

• Press: Partnered with Mach9 on editorial-style pieces that told the deeper story—not just who we partnered with, but why they chose us. No corny "announcement" posts—this was about credibility and connection.

• Email: Crafted legally vetted emails introducing each ambassador, balancing compliance language with high engagement. Segmented for relevance, timed for maximum opens.

• Social: Built launch-day and post-launch content strategies for Instagram (our primary channel), including reels, athlete quotes, and UGC-style content that resonated with our core audience of 21+ dip users.

• Web: Created dedicated landing pages for each ambassador, optimized for SEO, community storytelling, and future ad use.

Each asset reinforced Black Buffalo’s mission: to provide a credible alternative for adult dippers—and to showcase that our customers are the true face of the brand.

🤝 My Role
I owned the rollout end-to-end: strategy, copy, creative direction, compliance coordination, and execution. Every piece was built to perform—and built to last, with evergreen utility across digital and retail touchpoints.

💡 Takeaway
In high-stakes categories, your ambassadors aren’t just marketing—they’re proof of your brand’s credibility.
Make their stories count.