Shannon is a remote-based VP of Growth Marketing with a decade of experience in e-commerce marketing, growing start-ups, and scaling businesses.

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Summary

You can check out my resume on LinkedIn, but here’s some professional highlights:

🚀 Scaled email programs from scratch for dozens of DTC brands (such as Rare Beauty and Calpak) building retention engines that didn’t just convert, but kept customers coming back.

🪴 Established a go-to-market playbook for emerging e-commerce brands (such as Sauz and Grand Tongo) blending customer journey strategy, brand direction, and channel prioritization into a repeatable growth system.

💻 Drove full-funnel growth as Director of Marketing at a SaaS company, expanding beyond retention to performance, brand, and product marketing in a rapidly scaling tech environment.

🐃 Now leading growth at Black Buffalo, a brand rewriting the rules of a legacy industry, across content, email, social, influencer, and customer experience.

💬 Started out designing HTML emails before email was cool. Turned a scrappy creative role into a strategy career by mastering platforms, personalization, and performance.

🎓 Holds a Master’s of Science in Digital Innovation in Marketing and an undergrad degree in Graphic Design.

And here’s some personal highlights:

✈️ Traveled to over 20+ countries and counting!
🍵 Recently became an iced matcha latte girlie (bonus points for added strawberry).
🐈‍⬛ My cat Tommo likes to interrupt join work calls often.
⭐ Basically a super-fan of the k-pop group BTS (and not ashamed to admit it).

More About Me

  • Primary Channels:

    Email, Social, SEO, Website CRO, Content Strategy, Review Websites

    Secondary Channels:

    Paid Social, Paid Search, Technical SEO, Events, PR.

  • Email Marketing: Klaviyo, Hubspot

    SMS: Attentive, Yotpo, PostScript

    Loyalty: Yotpo

    Subscription: Recharge, Stay AI

    Project Management: Motion AI, ClickUp, Asana, Monday, JIRA

    The Elusive Other Category: ChatGPT, Slack > Teams, Gmail > Outlook, Notion, Apple Notes > Everything

  • I have been a leader of talented teams for the past 7 years of my career.

    At most, I’ve managed a team of 30+ directors, senior managers, managers, and specialists which I built from the ground up.

    I take pride in my teams and believe their growth is a direct reflection on me.