🌊 Andie Swim: How We Scaled Flows Without Losing the Brand Voice

At Noticed (now Uncommon Agency), I led the email flow overhaul for Andie Swim, a brand that cares deeply about how it sounds, not just how it sells.

🎯 The Challenge

Andie had strong brand recognition and a defined tone of voice—refined, confident, and empowering. But their lifecycle emails needed strategic structure and polish to match that energy. The goal?
Bring clarity, performance, and strategic logic to flows—without losing a single thread of the brand.

🛠 What We Did

This wasn’t about a traditional promo calendar. Our focus was core lifecycle automations, and we rebuilt them from the ground up inside Klaviyo.

Here’s where we focused:

• Welcome Series: Introduced the brand, but got straight to best-sellers. The product-first strategy was intentional—bathing suits are seasonal and emotional, so the sooner we got them browsing, the better.

• Abandoned Cart & Browse: We refreshed the creative and rewrote the copy to feel like it came straight from the brand's social captions—not templated.

• Returns Flow: This was a unique one. Swimwear has a high return rate, so we implemented a thoughtful returns flow to reinforce confidence in the product and guide the shopper toward exchange vs refund.

🤝 Collaboration That Clicked

We worked directly with Andie’s Brand Director and internal team, making sure every subject line, body paragraph, and product spotlight felt unmistakably them. Every touchpoint mattered.

💡 Takeaway

Flows don’t have to feel robotic.
You can scale automation without compromising storytelling—if you start with strategy.