⚡️ Verb Energy: How We Turned Prime Week into a Brand Moment

Verb Energy’s brand is anything but ordinary—and their emails had to match. While leading campaign strategy for the brand, I crafted a high-impact Prime Week promotion that blended bold design, playful copy, and smart list strategy to keep energy high all week long.

🎯 The Goal
Our focus was clear: drive revenue through daily email campaigns while keeping everything unmistakably Verb. We owned the promotional calendar and needed to turn a crowded sales moment into a uniquely branded experience.

🛠 The Strategy
We built a five-day Prime Week email campaign that varied daily offers by flavor and product, with a recurring visual motif: a checklist showing Day 1 through Day 5. Each day was its own moment, and each email felt fresh, fun, and full of momentum.

Key elements included:

• Daily Variation: New offer each day. Different flavors, bundles, or limited SKUs to spark urgency and interest.

• Cohesive Visual System: The emails featured a persistent Prime Week checklist—visually reinforcing progression and driving FOMO.

• Reengagement-Friendly Send Strategy: We opened this up to the full list, including typically unengaged subscribers, but staggered content and segmentation rules to protect deliverability.

🤝 My Role
I led the strategy, wrote the copy, and guided design direction across the campaign. From subject lines to layout to CTA phrasing, every element was crafted to reflect Verb’s energetic tone and aesthetic.

💡 Takeaway
Sales campaigns don’t have to feel transactional.
When every detail reflects the brand—from the tone to the timing—you turn a promotion into a moment.