HOW DOES IT ALL WORK?

Email Marketing is made up of many components.
Below, I’ve broken down my system into a step by step process.
The route to the most effective email marketing strategies is taking a holistic approach
to every single step from first discussions to deployment to data management.

STRATEGIZING
COLLABORATION

COLLABORATION

Let’s chat about what you’re looking to do with your email campaign.

PRESENTATION

PRESENTATION

After our chat, I’ll start putting together the perfect plan to make your campaigns a success!

STRATEGY

STRATEGY

With your input, I’ll revise and finalize the most successful way to move forward.

CREATING
DISCUSSION

DISCUSSION

Now with the perfect plan, it’s time to talk design. We’ll determine what the focal points should be for this email as well as call outs and body copy.

DESIGN + CODE

DESIGN + CODE

I’ve got a degree in Graphic Design and I’m not afraid to use it! I’ll put together some mock-ups for you to choose from and code them out.

TESTING

TESTING

Yahoo? Outlook? No problem! I’ll test the code across every major email platform to make sure it performs correctly on desktop and mobile.

EXECUTING
SEGMENTING

SEGMENTING

Sending your message to the right people is absolutely key to a successful campaign. Let’s figure out who those people are and get your email into their inbox.

CONTENT

CONTENT

Drive opens with the right subject line. We’ll factor in the content and the segment to up your open rate!

SCHEDULING

SCHEDULING

Every list is different. It’s important to pick the right day and time to send it based off your list’s past engagement.

REVIEWING
MONITORING

MONITORING

Once we hit send, it’s important to watch the numbers post deployment to perfect email blasts going forward.

REPORTING

REPORTING

Time to check the results! I’ll compile and compare every aspect of the email against past emails and send you a summary.

ANALYZING

ANALYZING

There’s always something to improve upon. Let’s take a look at how the email did, what we can do better, and what we nailed as a team!